This combination builds on our long and successful track record of acquiring and integrating other complementary businesses that can provide us with additional scale and capabilities to expand our small and middle market leadership. Riley Financial, said: "FocalPoint is a world class firm known for its ability to handle complex deals with speed, accuracy, and quality. This combination provides strategic and financial sponsor clients with access to both firms' proven execution capabilities and a full suite of end-to-end services from a single platform.īryant Riley, Chairman and Co-Chief Executive Officer of B. Riley's stated intent to expand capabilities in M&A advisory and fixed income. Riley and FocalPoint builds upon the momentum and proven execution capabilities of both firms and is in line with B. The firm includes approximately 50 investment banking professionals with deep industry specialization in high-growth sectors such as aerospace and defense (A&D), industrials, business services, consumer, healthcare, and technology/media/telecom (TMT). In a short window, we delivered a solution that satisfies our client’s and its financial sponsor’s objectives.Founded in 2002, FocalPoint specializes in mergers and acquisitions (M&A), private capital advisory, financial restructuring, and special situation transactions. Managing Director Thomas Mills, member of FocalPoint’s Capital Markets leadership team, said, “This deal is another win for our Capital Markets and Sponsor Coverage practices. They managed every stage of the process, and we are pleased with the outcome.” Stephen Szejner, CFA, managing director at Prudential, said, “The FocalPoint team pushed hard to get this deal done. Their process identified an attractive financing option that met our stated closing timeline and helped us negotiate a structure that provides the resources to grow the company.” The addition of the broad base of Thruline Marketing’s agency of record marketing capabilities, including its traditional marketing and SEO management expertise, combined with EducationDynamics’ digital marketing, market research, and enrollment management contact center services, will enable EducationDynamics to be a more expansive marketing services player in the higher education industry.”ĭouglas said, “The FocalPoint team was extremely professional. Our new, powerful combination gives us an even wider array of marketing channels and innovative, transparent solutions to utilize in identifying prospective students for our school partners, thus enabling us to be an even more valuable partner to the many higher education institutions we serve. In addition, EducationDynamics acquired a portion of Thruline Marketing’s inquiry generation business, most notably its industry-leading call center operations, including its call centers in Lenexa, KS and Tampa, FL.īruce Douglas, CEO of EducationDynamics, said, “EducationDynamics has long been a leader in the higher education industry, through the breadth and depth of its marketing services. The company acquired Thruline Marketing’s agency-of-record business, which provides paid-digital marketing, traditional marketing, and SEO management services for more than 20 higher education institutions. The company provides inquiry generation services through its prospect delivery division as well as marketing, student retention, and market research services through its enrollment management services division. FocalPoint Securities served as the exclusive investment bank to the company. EducationDynamics is a portfolio company of Prudential Private Capital and Muirlands Capital. In addition, the company raised $12.5 million from Encina Business Credit in the form of a revolving credit facility. The company raised capital to finance the acquisition of key assets of Thruline Marketing from Oaktree Capital Management as well as to refinance its existing debt. EducationDynamics has raised $80 million from WhiteHorse Capital Management.
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